Brand discovery
We get clear on what you do, who you say it to and where you differ from your competitors. The identity makes that difference visible.
Design · Service
Brand identity and visual language design
A brand identity isn't just a logo. It's the set of rules that make you look like the same company on your site, in your app, on an invoice and in an ad. I build identities that genuinely hold up in digital.
- Category
- Design
- Typical timeline
- 2-4 weeks
- How I work
- Design + development from one person
What you get
What do you have
when this is done?
The list below isn't a marketing promise, it's the delivery list. It goes in the contract too.
- 01
A logo that still reads at small sizes and in a single colour
- 02
A colour palette that gives accessible contrast on screen
- 03
Typography choices that won't cause licensing problems on web or mobile
- 04
Clear usage rules your team and your agency can actually follow
Scope
How the process
moves, step by step.
At every step I share plainly what has been completed and what comes next.
Logo design
I present a few directions and mature the one you pick. I test the logo at favicon size and in a single colour; a logo that fails there isn't working.
Colour and typography
I choose a palette built for screens that clears accessibility contrast thresholds, and typefaces that can be licensed for web use.
Usage rules
I document where and how the logo is used, clear-space and minimum-size rules, and the things not to do with it.
Deliverables
Everything handed
over to you.
On a one-off project, the source code, design files and accounts are yours once it's complete, and you're under no obligation to keep working with me. If you continue with a monthly arrangement, the working copy stays with me so the code stays current, and you receive it in its latest state when the arrangement ends.
- Logo: vector (SVG), PNG and favicon sets
- Colour palette with accessibility contrast notes
- Typography selection and licensing information
- Brand usage guide (PDF)
- Social media profile and cover templates
Frequently asked
The questions
on your mind.
I moved the most common proposal-stage questions here; neither of us enjoys email ping-pong.
How many logo options do you present?
Usually 2-3 reasoned directions, then I go deep on one. Presenting dozens of options doesn't make the decision easier — it makes it harder.
How many revisions do we get?
Two rounds of revision on the chosen direction are included. If the direction is to change entirely, we treat that as a new round and discuss it.
Do we own the commercial rights to the logo?
Yes, all rights transfer to you once payment is complete. You file the trademark application yourselves; I provide the vector files in a format suitable for filing.
Do you design print materials too?
My focus is digital. I can produce basics like business cards and letterheads; for packaging and large print runs I'll refer you to designers with press experience.
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You might also
be interested in.
Most projects aren't one service, but a combination of several.
Next step
Let's talk about your project.
Write down what you want to build and we'll settle the scope, a realistic budget and the next step together. The first call is free.