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Pricing · 2026
How pricing works
I don't publish figures, because a number quoted without seeing the scope either misleads or gets padded against every eventuality. What I will say is this: for the same scope my quote lands well under agency quotes, and that comes from cost structure rather than from a discount. Below is how the quote gets made, what determines it, and what it doesn't include.
How a quote is made
You pay nothing
until you see the number.
Four steps. The first two are free and commit you to nothing; by the third you are holding a fixed-price proposal you can either sign or walk away from.
Settling the scope
How many pages, which integrations, how many languages, who produces the content? Any figure quoted before those are answered is a guess. This step is free too.
Fixed-price written proposal
Once the scope is settled I give one number, and it does not change during the work. The proposal itemises what is included and what is not. The only way the price moves is if you ask the scope to grow.
Contract and delivery date
Payment stages, the delivery date and what happens if it slips are all written into the contract. On small and mid-scale projects that date is a term with a consequence, not an estimate.
What moves the price
Why the same service
is priced differently.
What pushes the figure up is knowable in advance. These are the items we go through one by one at the proposal stage; knowing which apply to you means you can read the proposal rather than take it on faith.
Number of pages and screens
A five-page corporate site and a twenty-page one with product and case-study sections are not the same job. Page count drives both design and development time directly.
Whether the content is ready
With copy and images already in hand, both the timeline and the price land near the lower bound. Producing the content together is a separate line item; copywriting and photography are not included.
Number of languages
A second language means more than translation: a separate URL structure, hreflang setup and every page reviewed twice. It is a visible addition to the scope of a single-language site.
Integrations
Payments, shipping, invoicing, CRM or ERP connections are each a distinct piece of engineering, and most depend on a third party's approval timeline. How many there are moves the price more than anything else.
Depth of the admin panel
There are several multiples between a simple panel for editing content and one with role-based permissions, approval flows and reporting.
Urgency
Work that has to jump the queue changes the plan for other projects. It is possible and it carries a surcharge; when it isn't possible I say so upfront rather than promising a date I can't hold.
Service and timeline summary
How long does each one take?
Timelines are typical values and move within the band depending on whether the content is ready. Where the table says “date in contract”, the delivery date is a contract term with a consequence; longer builds run on a milestone plan and carry no single delivery-date commitment.
| Service | What it covers | Typical timeline | Delivery commitment |
|---|---|---|---|
| Corporate WebsiteWeb | A corporate site that says what you do and can be found in search. | 3-6 weeks | Date in contract |
| Landing PageWeb | One page that carries one offer and measures every conversion. | 1-2 weeks | Date in contract |
| E-Commerce WebsiteCommerce | A store that removes the friction between finding a product and paying. | 6-10 weeks | Date in contract |
| Custom Software / SaaSSoftware | Software built around your business: users, permissions and billing. | 10-20 weeks | Milestone plan |
| Mobile AppMobile | One codebase, shipped to both iOS and Android. | 12-20 weeks | Milestone plan |
| UI-UX DesignDesign | Flows and interfaces that make the product testable before it is built. | 2-5 weeks | Date in contract |
| Admin DashboardOperations | A role-based dashboard that gets the operation out of spreadsheets. | 4-8 weeks | Date in contract |
| Automation and ReportingAutomation | Repetitive work and daily reports, running without you. | 2-4 weeks | Date in contract |
| Business Process ConsultingConsulting | An analysis that says which work is worth digitising, and which is not. | 1-2 weeks | Date in contract |
| Brand IdentityDesign | The rules that make you look like one company everywhere. | 2-4 weeks | Date in contract |
| Maintenance and SupportOperations | Post-launch system health, security, backups and technical support. | Annual agreement, paid once | Milestone plan |
Not included in the price
What you pay for separately
The following are deliberately kept out of the price and paid from accounts opened in your own name, so the accounts stay yours and you never depend on me to keep them.
- Local taxes and VAT where applicable
- Hosting and server fees
- Domain registration and renewal
- Third-party service and licence fees (payments, invoicing, maps, SMS and similar)
- Professional photography and stock image licences
- Copywriting and translation
- Advertising budget
About the price
Questions about
the numbers.
Four steps. The first two are free and commit you to nothing; by the third you are holding a fixed-price proposal you can either sign or walk away from.
Why aren't the prices published on the site?
Because a figure written without seeing the scope is wrong in one of two ways: it either describes a job that isn't yours and raises false hope, or it is padded against every eventuality and loses you for no reason. Settling the scope in a half-hour call is faster than both. The first call and the proposal are free and commit you to nothing.
Is the quote fixed, or does it move later?
It is fixed and does not change during the work. The only way it moves is if you ask the scope to grow, and then the new fee and new date are agreed in writing before that work starts. I don't bill by the hour, because that model puts the surprise on the client.
How much cheaper than an agency are you?
Naming a ratio would be dishonest; agencies differ enormously and I'm not going to invent a competitor's number. What I can say structurally is that an agency price carries a share of the sales team, the project manager and the office, and mine doesn't. Because the same person designs and codes, there is no handover cost either. Put two quotes side by side and you'll see the gap.
Doesn't a lower price mean quality was traded away?
Rather than claim otherwise, I made it measurable: the Lighthouse scores of live projects are published on the home page with the date and conditions of the run, and you can measure them yourself against the live URL. What's traded away is the number of intermediaries, not the quality.
How does payment work?
The project fee is split into stages: a deposit at the start, an interim payment at design approval and the balance at launch. The stages and their amounts are written into the contract. Maintenance agreements are annual and paid once.
My budget is tight. Is there nothing you can do?
Sometimes there is. Reducing scope is often possible: starting with a single page and growing it later, deferring the second language, or leaving the dashboard out of the first release. If the budget genuinely doesn't stretch I'll say so plainly rather than sell you something that doesn't fit.
How is pricing handled for clients outside Türkiye?
International clients are quoted in US dollars against a standalone rate rather than a conversion from lira. Neither side's quote goes stale when the exchange rate moves, and both know from the start what was agreed.
Next step
Let's settle the scope.
Describe what you want to build and I'll tell you which service it calls for, what you don't need, and a realistic timeline. The first call and the proposal are free.