Sharpening the offer and the message
We get clear on who you're talking to, what you're promising and why they should believe you. The whole page is built around that one sentence.
Web · Service
Conversion-focused landing page design
Paying for ads and sending the click to your homepage is the fastest way to burn a budget quietly. I build pages that carry one offer, ask for one action, and measure conversion from day one.
- Category
- Web
- Typical timeline
- 1-2 weeks
- How I work
- Design + development from one person
What you get
What do you have
when this is done?
The list below isn't a marketing promise, it's the delivery list. It goes in the contract too.
- 01
A landing page that matches your ad copy word for word and lifts quality score
- 02
One clear action: form, call or booking
- 03
Conversion tracking in place — you see which ad actually brought a customer
- 04
A page that loads in under a second on mobile and stops wasting ad spend
Scope
How the process
moves, step by step.
At every step I share plainly what has been completed and what comes next.
Conversion-led structure
I order the headline, proof, objection-handling and action blocks to follow the visitor's decision sequence. Anything that distracts comes off the page.
Design and development
One page, on-brand, fast and mobile-first. No unnecessary scripts or heavy images — page speed feeds directly into what your ads cost.
Measurement setup
I install Google Analytics 4 and the Google Ads conversion tag, mark form submissions as conversions and test that they genuinely fire.
Deliverables
Everything handed
over to you.
On a one-off project, the source code, design files and accounts are yours once it's complete, and you're under no obligation to keep working with me. If you continue with a monthly arrangement, the working copy stays with me so the code stays current, and you receive it in its latest state when the arrangement ends.
- Launch-ready page and its source code
- Figma design file
- GA4 and Google Ads conversion tag setup
- Form notifications wired to email or Telegram
- 30 days of bug-fix support after launch
Frequently asked
The questions
on your mind.
I moved the most common proposal-stage questions here; neither of us enjoys email ping-pong.
What's the difference between a landing page and a website?
A corporate site describes your company and answers many questions. A landing page serves one campaign and asks for one action. Menus, blogs and sub-pages are deliberately absent because they leak attention.
Do you manage the Google Ads campaign too?
Campaign management and ad spend are outside this package. I build the page, the conversion tracking and the technical setup; you or your ad agency run the campaign. I provide the documentation your agency needs to take the setup over.
Can we run A/B tests?
Yes, a second variant is an additional line item. But a meaningful test needs at least a few hundred conversions a month; below that I'd recommend starting with one good page.
How fast can we go live?
1-2 weeks if your content and brand assets are ready. If your campaign date is fixed, tell me up front and I'll plan backwards from it.
Related services
You might also
be interested in.
Most projects aren't one service, but a combination of several.
Next step
Let's talk about your project.
Write down what you want to build and we'll settle the scope, a realistic budget and the next step together. The first call is free.